Brand Equity - Research Paper - EssaysForStudent.com.

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Brand equity also means that the selling power of a brand can help companies launch new products with less financial risk. Brand equity is intangible and cannot be calculated precisely. Brand equity can be measured, or estimated, by taking into account the brand's share in the marketplace, its stability and its place in current purchasing.

This paper examines the effects of OBC dynamics on luxury fashion brands in terms of brand equity (brand loyalty, brand awareness and brand associations). From a marketing perspective, OBCs seem to be an innovative ground for improving business.

Abstract of research paper on Economics and business, author of scientific article — Regina Virvilaite, Dovile Tumasonyte, Laimona Sliburyte. Abstract This research includes theoretical analysis of the problem and explores the peculiarities of the influence of word of mouth communication on brand equity.

Ultimately, strong brand equity is an outcome of best-in-class, consistent brand management practices over a sustained period of time. As mentioned earlier, numerous global organisations have implemented research-driven brand equity measurement and monitoring programmes. There are several industry recognised and popular research frameworks, but.

The Economic Times Brand Equity is a weekly colour supplement that appears every Wednesday, which covers marketing, advertising, media and market research.

To design a complete marketing communication program, marketers have to ensure that they are able to establish connection with consumer and able to effectively communicate about brand, there by creating a strong brand awareness and image. This will ensure in creating a strong consumer based brand equity.

Brand Performance and Brand Equity Ebrahim chirani11, Mohammad Taleghani12, Nasim Esmailie Moghadam13 Abstract This paper focus on brand performance and brand equity. Role of brand equity in brand performance is also supported by literature and at the end of paper Conslusions are also drawn. Keywords: Brand Performance; Brand Equity Introduction.

The Impact of Brand Equity on Customer Acquisition, Retention, and Profit Margin. ABSTRACT. This paper presents an empirical examination of the relationship between brand equity and customer acquisition, retention, and profit margin, the key components of customer lifetime value (CLV), as well as the role of marketing in this relationship. We.

The impact of event marketing on brand equity: the mediating roles of brand experience and brand attitude. Can event marketing contribute to brand equity? A field study with consumers participating in different types of events indicates that event attendance increases brand equity and that brand experience is the most important mediator. Brand.

This paper examines what is meant by the term 'brand equity'. It identifies three distinct uses of the expression: brand value, the total value of a brand as a separable asset; brand strength, a.